Support it.
“They come for the mountains - they come back for the people.”
-Stanley Local
Natural wonders may draw visitors in, but it’s the small businesses, local culture, and community spirit that make a destination unforgettable. In rural towns, lodging, retail, and restaurants aren’t just amenities—they’re the backbone of the local economy.
Supporting small businesses means:
Preserving the character of your favorite destinations
Keeping local economies strong and jobs accessible
Experiencing the heart of a place through its people and businesses
Every dollar spent at a small business helps maintain the identity and sustainability of the places we love. Be a good tourist—support local.
5 Ways to Support Local Businesses
Purchase Their Products
Choose locally owned shops, restaurants, and lodging instead of big chains. Every dollar spent locally stays in the community.
Share Them on Social Media
Tag the business, post a story, or leave a kind comment. Your endorsement helps them reach more visitors!
Leave Tips
Many small businesses rely on service staff. A little extra can go a long way, especially in seasonal or rural destinations.
Leave Positive Reviews
A positive review boosts their visibility and their searchability (SEO), helping future travelers find them.
Engage & Be Curious
Ask locals about their story, recommendations, and insider tips. Get the best advice on where to visit, where to avoid, and any seasonal restrictions or hidden gems. They’re the true experts of the area, after all!
Be a local’s favorite visitor…
Respect the culture and history of small towns and rural areas. These communities are built on generations of families and neighbors who’ve come together for the greater good. Don’t try to change it—embrace it.
When you visit, celebrate what makes them unique, and remember that your presence should enrich, not disrupt the community. Be kind, ask questions, and learn from the locals. They’ve spent years building what they have, and you’re lucky to experience it!
Respect the Culture
Fake News About Tourism
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"Small businesses don’t like outsiders." → The truth? Most small businesses rely on visitors to stay open. But they appreciate customers who respect their space, their time, and their community.
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"It’s a tourist destination, so they make more tips." → Reality check: Seasonal income isn’t reliable. Many workers face slow seasons, high costs, and long hours—your tip isn’t a bonus, it’s part of their livelihood. Especially in rural, small communities, tips typically are not significant and do not make up for the lack of housing, expensive food prices, and other goods that create hurtles for people in remote towns.
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Independent businesses set prices based on local supply, fair wages, and sustainability. Rural communities face more barriers with their supply chain, employee housing, and cost of living. It’s not about overcharging tourists—it’s about staying in business.
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Even if the mountains are full, restaurants, hotels, and guided experiences might not be even during peak season. Many businesses rely on steady support during these times to carry them through the year.
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News outlets love a distaster piece, but more often then not this can be detrimental to the local economy. Disasters happen, but most communities rebuild quickly and still need support. Instead of avoiding the area, check in on local businesses—they likely need visitors now more than ever.ion